What Is V-Commerce? Why Is It The Next Big Thing?

Imagine you’re shopping online for a new toy car. You see pictures, maybe even a video, but can you really tell if it’s the perfect size and has all the cool features you want?

Ever wished you could just pick it up, turn it around, and see it from all angles before clicking “buy”?

Well, guess what? There’s a brand new way to shop online that’s like having a magic shopping superpower! It’s called V-Commerce, and it’s about to change the way you shop forever!

This article will take you on a journey into the exciting world of V-Commerce. We’ll explore:

  • What Is V-Commerce?
  • History and Evolution of V-Commerce
  • Use Cases and Applications
  • Why Is It The Next Big Thing?
  • Challenges and Limitations
  • Conclusion

So, let’s begin and get ready to discover the future of online shopping with V-Commerce!

What Is V-Commerce?

V-Commerce which stands for Virtual Commerce is a way of shopping for goods and utilities just like through an e-commerce platform like Amazon, Aliexpress, etc but with a more visual feel.

V-Commerce is generally facilitated by the blend of two technologies i.e. VR (Virtual Reality) and AR (Augmented Technology). VR technology helps to generate immersive graphics and environments in the virtual world whereas AR technology displays the 3D model of the environment or objects by overlaying it in the real world. This digital information or virtual model is typically displayed through mobile phone cameras or AR glasses.

To make the virtual world more realistic, there is a feature of haptic feedback where users can feel the sensation of touch which is provided by glove sensors and controllers allowing users to feel the texture and shapes of the object like in the real world.

Similarly, spatial audio as well as gesture detection is also considered an important part of this technology where users can hear the soundscapes, echo, and reverberation of the environment they choose which is mimicked by the audio sensors whereas gesture detectors help to decode the hand movements such as pointing, grabbing, etc made by the user’s hand so that they could interact with virtual environments or objects.

History and Evolution of V-Commerce

With the early rise in VR technology, in the 1990s, the concept of V-Commerce came into place. Some companies like VPL Research tried to set up an experimental virtual store but did not succeed in marketing it all over the world due to limited hardware and software. 

Similarly, early prototypes were made by some companies such as Second Life, when VR and AR technology was advancing in the 2000s era, which planted virtual marketplaces and stores showing the potential of V-Commerce. 

After the invention of VR headsets, in the 2010s, which were much affordable to the public, the topic of V-Commerce was sparked in the industry. So, the world’s top-notch e-commerce companies such as Amazon, eBay, Alibaba, etc started to experiment with Virtual Shopping by showcasing showrooms for various products online.

V-commerce is still in the developing phase in today’s world where many companies are trying to adopt this technology along with AI. Hence, until now, the future of V-Commerce seems promising where people will be seamlessly using this technology.

Use Cases and Applications

V-Commerce holds many use cases and applications; Out of them some are listed below:

  • Retail
  • Real Estate
  • Education
  • Travel And Tourism

Retail

Retail businesses such as furniture, clothing, and electronics will particularly benefit because customers will able to browse several products of their choice in 3D surroundings. For example, if they want to buy wire, they can inspect the product details and choose the right length and fit for their use. Similarly, V-Commerce also offers users a tour guide-like assistant for shopping to help them through the buying process. 

Real Estate

When buying Real Estate, potential buyers can explore the property before confirming and buying one which will save their traveling time and money. They can walk from the front door to indoor rooms and get an overview of how the property looks just from their VR headsets. V-Commerce also offers a feature in which customers can customize the property and try different layouts as well as finishes through the interactive design tools provided by V-Commerce. This feature of V-Commerce is best for individuals who are from difficult geographical regions or those who are disabled and cannot move from one place to another.

Education

Students can perform experiments and experience historical events through V-Commerce since it creates engaging simulations and virtual labs. Students do not have to worry about geographical limitations while learning about various cultures and traditions prevailing in the world; they can simply take field trips from their VR headsets and connect with their peers as well as experts all over the world. In the same way, V-Commerce also makes learning complex concepts in fun way through 3D modes and AR experiences while also ensuring the traditional learning methods.

Travel And Tourism

Before planning and booking a ticket for a trip, people can virtually tour the place which enables them to address the atmosphere and environment of the place, and then they can finally travel to the destination that suits them the best. V-Commerce also provides interactive travel planning, people can travel by using guides and maps that are in-built into the system. It also allows tourists to plan the trip, book tours, and know about the easter eggs of that particular destination. Similarly, if tourists need to book a good hotel during their trip, they can simply visit the hotel rooms and facilities virtually and finalize the hotel that they like.  

Why Is It The Next Big Thing?

Now that you have understood what is V-commerce and why it is useful so, let’s deep dive into why it could be the next big thing in the coming future:

  • Immersive Shopping Experience
  • Convenience
  • Enhanced Product Visualization
  • Social Interaction
  • Brand Engagement 

1. Immersive Shopping Experience

As I said before, Unlike 2d screens, users can explore different products and even try them before buying. It’s like visiting different shops and purchasing the product of your need while also getting a hands-on experience through virtual and augmented reality technologies. So, in general, it provides a highly immersive and interactive shopping experience.

2. Convenience

People do not personally need to travel and search store to store for the particular goods they want to buy when using V-Commerce. For example, if a builder wants a specific size of a brick, they can directly go to a V-Commerce store, search for the brick, and simply find the perfect size brick that could be adjusted while building walls or anything. It is especially convenient for disabled people who cannot physically take themself to the store.

3. Enhanced Product Visualization

One of the problems of shopping from a 2d screen is that you cannot properly visualize and get a real-life experience of the product on the basis of an advertisement and some pictures. But V-Commerce allows customers to experience the product in a more realistic and detailed manner. This makes the buyer reduce their hesitancy while buying which automatically increases conversion rates.

4. Social Interaction

Users can also invite their friends and family in the virtual world just like going shopping with them. They can also interact with other shoppers and discuss the goods they want to buy with the shopkeepers while also having fun and messing around just like in the real world. So, even if your family and friends are far away, this virtual social interaction brings togetherness and makes shopping more enjoyable.

5. Brand Engagement 

Since V-Commerce offers a seamless and interactive experience, companies can increase their brand engagement by showing products in a Virtual world aligned with subtle storytelling and brand value. Hence, it also helps to increase customer loyalty which enables to generate recurring income.

Challenges and Limitations

V-Commers sounds like a very fancy concept, but it may face several challenges and difficulties that can hinder its development such as:

  • Accessibility
  • Content Creation
  • Technical Limitations
  • Other Challenges

Accessibility: 

Cost

The cost of building VR headsets and AR glasses is very high so, it becomes expensive for the general public to buy which limits the widespread reach of Virtual experiences creating a barrier to adding many potential users. 

Technical Requirements

The new generation of people is already familiar with current world technologies and might not have any difficulty in adapting to this technology but the older generation who have older devices with not much information about current technologies might have a hard time understanding hardware and software used in VR headsets. 

Physical Limitations

We can see that on the internet gamers’ heads have a dent after wearing headphones for a longer period of time. Since VR headsets are more heavy and bulky than headphones, they will become very uncomfortable to wear for a long time and people’s health might also be at risk which creates a problematic situation for user adoption of this technology.

Content Creation: 

Cost and Time

In order to provide a virtual experience for the users, businesses need to build high-quality 3D models of their products or services which is very costly and time-consuming at the same time. So, it is not feasible for the small and medium-sized businesses.

Technical Expertise

Likewise in order to keep the virtual products or environments working and making updates from time to time, businesses need to hire an individual with extensive skills and technical knowledge which many businesses may not afford to do so.

Content Quality

We often hear the term “First impression is the last impression” which is true. If businesses make low-quality 3D designs of the virtual world, it might create a negative user experience which may hinder the initiatives of V-Commerce leading to loss of time and brand value.

Technical Limitations:

VR Technology Maturity

Current VR technology might not match the level of power that is needed to deliver a smooth and seamless virtual experience. Technical problems such as latency and human problems such as motion sickness might make users uncomfortable.

Integration Challenges

It can be very complex to integrate current e-commerce data and back-end systems to upgrade into V-commerce. So, technical expertise is needed.

Security Concerns

When users are experiencing virtual environments, V-Commerce needs to ensure that the data and privacy of the customers are safe which requires robust security measures. 

Other Challenges:

A few other challenges are it needs effective marketing to initiate so that customers’ habits of shopping can be changed, lack of standardized practices, unethical and wicked social interaction between users which need to be monitored, etc.

Conclusion

I have only discussed the top 5 big reasons why V-Commerce has the potential to revolutionize the future but there will also be many other inventions that will be revealed simultaneously which will force us to adopt this technology for our betterment.

If you know someone who is interested in this field, don’t forget to share this article with them. It will not only help you but also help others to upgrade their knowledge. 

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