How to Become an SEO Freelancer: A Complete Guide 2024

Are you tired of the same old 9 to 5 job?

Do you want more flexibility and freedom in your career?

If so, becoming an SEO freelancer might be the perfect choice for you.

In this article, we will guide you through the process of becoming an SEO freelancer and provide you with the knowledge and skills you need to succeed in this exciting field.

So, Who exactly is an SEO freelancer?

Who is an SEO freelancer?

An SEO freelancer is someone who helps businesses improve their online visibility and organic search rankings.

They work independently, often on a project basis, and offer their services to clients who are looking to optimize their websites for search engines.

Before we dive into the steps to becoming an SEO freelancer, it’s important to have a clear understanding of what SEO entails.

SEO, or Search Engine Optimization, is the practice of optimizing websites to rank higher on search engine results pages (SERPs).

The higher a website ranks, the more visibility it has, ultimately leading to more organic traffic and potential customers.

Now that we have a basic understanding of SEO, let’s get started on becoming an SEO freelancer.

Step 1: Develop Your SEO Skills

To become an SEO freelancer, you need to have a strong foundation in SEO principles and techniques.

Start by educating yourself on the basics of SEO through online courses, tutorials, and books.

Familiarize yourself with popular SEO tools and learn how to conduct keyword research, optimize on-page elements, and analyze website performance.

Keep one thing in mind – learning never stops in the SEO world. Search engines constantly evolve and to be on top you have to stay updated with the latest trends and algorithm changes. You can subscribe to SEO newsletters, join forums, and follow bloggers to keep your knowledge fresh and relevant.

Step 2: Build a Portfolio

One of the best ways to showcase your skills as an SEO freelancer is by building a portfolio. You can start by offering your services to friends, family, or small businesses in your local area (I also have done the same, I have built websites for small businesses, helped family to maintain their Google business, and helped friends maintain their blogs) in the exchange for testimonials and case studies.

Create a basic website for yourself. It’s like your online business card. Use platforms like Wix or WordPress. Show off what you know about SEO and how you can help others. The benefits of having a personal website are many. Here are some of them –

  • It is considered professional. People will take you and your services seriously for real.
  • You can put your website link in your Instagram bio, Twitter bio, and almost everywhere.
  • Just by visiting your website, clients can see everything about your work. They can see who are you, what services you are offering, how much you charge, your packages, contact details, testimonials all these things in one place.
This is the demo of building a professional WordPress SEO Content Marketer Portfolio

As you gain experience, expand your portfolio by taking on bigger projects and showing real results.

Step 3: Network and Market Yourself

Now, let’s talk reputation. In the freelance world, your name is your brand. We often hear people say – Your Network Is Your Networth! Follow this rule and you will get to learn so much from it.

Here is how to Market yourself – Show Your Work! Tell people about what you do and how can you help them. Make content on social media. Share your SEO knowledge. Help people and make them feel that you are a true SEO expert.

Let your friend know you can make their cookie blog show up when someone Googles “delicious cookies Recipe.” They might be excited to have more people trying their cookie recipes.

Now, here is how you can start networking – Engage on social media platforms like Twitter (Now X), Linkedin, and Instagram), contribute to conversations and share your insights. Word-of-mouth is powerful in the freelancing community, and a strong network can lead to valuable opportunities.

Step 4: Offer Your Services

With your skillset sharp and your reputation shining, it’s time to hunt down your first gig. Platforms like Upwork, Fiverr, and LinkedIn are great hunting grounds for freelance gigs.

SEO Job Optimization in Upwork

Here is an example from Upwork. SEO demand is never-ending. All businesses want their website to be visible. You can find lots of such projects on freelancing platforms.

But don’t just wait for clients to come to you. You can start reaching out to businesses and potential clients directly. Send friendly emails or messages explaining how you can boost their online presence. Be specific about the benefits they’ll get from your SEO expertise. This is called Cold Outreach.

Here is a simple and friendly email pitching template you can use –

Hi [Client’s Name],

I hope you’re doing well. I’m [Your Name], and I’m reaching out because I’d love to help your business shine online.

Here’s what I bring to the table:

  • Keyword Help: I’ll find the best words that your customers use to search so your business pops up when they need it.
  • Website Boost: I’ll make your website more Google-friendly, bringing in more visitors.
  • Proven Results: I’ve helped businesses like [mention a previous client or two, if applicable]. Your business could be next!

Let’s have a quick chat to see how we can make your business stand out online. I’m positive we can make some great things happen!

Looking forward to hearing from you.


[Your Full Name]

[Your Contact Information]

You can always edit this as per your preference.

Step 5: Pricing Your Services

Look into what other SEO freelancers are charging. This will give you an idea of the market rates and help you set competitive prices.

You can have a look at Fiverr:–

Pricing Your Services

In the beginning, you might charge less to build your portfolio. As you gain more experience and positive reviews, adjust your prices accordingly.

You can even offer different packages based on the complexity of the SEO work. This way, clients can choose a package that fits their budget and needs.

Step 6: Get Reviews and Referrals

After successfully helping a client, kindly ask for a review. Positive reviews act as testimonials and can attract more clients.

If your clients are happy with your services, ask if they know anyone else who could benefit from your SEO expertise. Word of mouth is a powerful tool.

Step 7: Keep Learning and Upskill Yourself

Let’s not sugarcoat it, the road to freelancing success can be bumpy. You’ll face challenges such as inconsistent income and clients who might be tougher than a two-dollar steak.

The key is resilience (the ability to withstand adversity and bounce back from difficult life events). Always have a contract in place, manage your finances wisely, and never stop marketing yourself even when you’re swamped with work.

Time management skills are also essential. As a freelancer, you’re the boss, the worker, and everything in between. Prioritize tasks, set realistic deadlines, and create a productive working environment to keep the wheels turning smoothly.


Becoming an SEO freelancer requires grit, continuous learning, and commitment to excellence. If you bring those qualities to the table, you can build an amazing career out of it.

I hope you have got your all answers from our guide – How to Become an SEO Freelancer.

And before signing off here is the thing – The only limits are the ones you place on yourself, so dream big and hustle hard!

Quick-fire Q&A

Can anyone become an SEO freelancer?

Absolutely! With a dedication to learning and a passion for digital marketing, anyone can dive into SEO freelancing.

How long does it take to learn SEO?

The basics can be understood fairly quickly, but mastering SEO is an ongoing process due to its constantly changing nature.

Do I need any special software to start as an SEO freelancer?

Not initially. Many free tools and resources can help beginners. As you grow, investing in professional tools may become necessary.

What do you need to include in your SEO services?

Your services cover a range of activities, including keyword research, on-page optimization (making your website search engine-friendly), monitoring and adjusting strategies based on performance and providing regular reports on the progress that you are making.

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