Hey there! Have you ever wondered how some websites appear at the top when you search on Google? It’s not magic – it’s SEO!
SEO AKA Search Engine Optimization, helps your website get noticed by search engines like Google. And guess what? Some Free Best SEO tools can make it way easier for you.
In this blog post, I will tell you the 10 best SEO tools that can help you optimize your website for SEO. Whether you’re a pro or just starting out, these tools can make a big difference. I’ll cover how each tool works, so you can pick the right tools that suit you best.
So, let’s start.
Best SEO Tools for Beginners
- Google Search Console
- Ahrefs Webmaster Tools
- Google Trends
- Answer The Public
- Screaming Frog: SEO Spider Tool
- Dr. Link Check
1. Google Search Console
Google Search Console is one of the most powerful and best SEO tools on the market, giving you key insight about your website directly from Google Itself. Using this tool, You not only send indexing requests but also track your Performance.
Here, you can see the Keywords for which your website is ranking, its SERP position, Country and Device, and the number of Search impressions and Clicks you are getting from Google.
So, You can track your historical performance and check which pages of your website need improvement and can get a higher ranking in Google Search.
You can also track the backlink profile of your website using the GSC (Google Search Console).
It also helps you find errors in Schema Markups, SSL, Mobile usability, Core web vitals, and a lot more.
2. Ahrefs Webmaster Tools
Ahrefs webmaster tool is one of the alternatives to Google Search console. Here, you can verify your website using the Search Console and ahrefs will tell you about the Onpage, Technical, and Off-page SEO of your website.
It crawls your website for free give you detailed report about these issues and also give you solution on how to fix them.
You can see the comparison between the Google search console and the Ahrefs webmaster tool.
I strongly recommend using both GSC & AWT for better improvement of your Website SEO.
3. Google Trends
Google Trends is a helpful tool that shows you what people are searching for on Google. It gives you insights into the popularity of search terms over time and helps you understand the topics that are trending.
You can use Google Trends to explore the interest in specific keywords, compare different search terms, and see how their popularity changes over days, months, or years. The tool also provides regional data, allowing you to see where a particular topic is most popular.
By identifying rising trends, you can tailor your content to match what people are currently interested in, helping you stay relevant and attract more visitors.
4. Answer The Public
Answer The Public is a very helpful SEO tool for Beginners. You type in a word, and it shows you all the questions people are asking about that word. It’s like a big map of what everyone wants to know.
This tool is great for people who create things online, like blogs or videos. It helps you understand what your audience is curious about so you can make content that answers their questions. It’s like having a guide to what people are searching for on the internet!
So, if you are running out of ideas on what to write next, then you can use this tool. Just enter the seed keyword and it will list out all relevant questions and keyword ideas for you.
5. Screaming Frog: SEO Spider Tool
Screaming Frog is a special tool that helps with SEO (Search Engine Optimization). It’s called the SEO Spider Tool because it crawls through your website, just like a spider crawls through its web.
What does it do? Well, it looks at all the pages on your website and checks for things that can affect how well your site shows up in search engines. For example, it looks at your website’s links, the words you use, and other technical details.
Why is it helpful? Screaming Frog helps website owners and marketers find problems that might stop their sites from doing well in search results. It gives a detailed report on what’s good and what needs fixing, making it easier to improve your website’s SEO and be more visible online.
You can do the following tasks using this tool.
- Find Broken Links
- Analyse Page Titles & Meta Data
- Generate XML Sitemaps
- Schedule Audits
- Audit Redirects
- Discover Duplicate Content
- Review Robots & Directives
- Integrate with GA, GSC & PSI
- Visualise Site Architecture
- Compare Crawls & Staging
You can Learn More about this tool by following this video. 👇👇
KWFinder is a tool that helps you find the right keywords for your website. But, what are keywords? Well, these are the words or phrases people type into search engines when they’re looking for something.
So, here’s how KWFinder works: you enter a word related to your website or content, and KWFinder shows you a bunch of similar words and phrases. It tells you how often people search for them and how difficult it might be to rank high for those words.
Why is this important? Picking the right keywords is like choosing the best signposts for your website. When you use popular and relevant keywords, it makes it easier for people to find your site when they’re searching online.
In short, KWFinder helps you discover the words that will make your website more visible to the right audience. It’s like a helpful guide for picking the best words to get noticed on the internet!
“WhatsMySERP” is an online tool that helps you check and track the Search Engine Results Pages (SERP) for specific keywords. SERP refers to the page you see on a search engine, like Google when you look up something.
With WhatsMySERP, you can enter your keywords and see where your website ranks on the search results. It tells you if your site is on the first page or further down. This information is crucial for understanding how well your website is performing in search engines.
Tracking your SERP is essential for businesses and website owners because the higher your site ranks, the more likely people will click on it. WhatsMySERP is like your personal assistant, keeping you updated on how well your website is doing in the competitive world of online searches.
8. Dr. Link Check
Dr. Link Check helps you identify Broken Links on your website. Broken links are Links on your website that are currently working and giving 404 status.
If you haven’t updated your Old post then the chances of the broken link will come as some of the old third-party links that you have given have changed or shut down Like old affiliate links or links to the pages that are deleted now.
Broken links are not good for SEO, So, you can use this Broken link checker tool to check up to 1500 links for free.
It also checks links that appear on any blacklists for hosting malicious content and soft 404 errors.
Similarweb is a website analytics tool that provides insights into the online performance of websites. It’s commonly used by businesses, marketers, and analysts to gather data about website traffic, audience demographics, and user behavior.
Here’s a simple breakdown:
- Website Traffic: Similarweb can give you an estimate of how much traffic a website gets. This includes details like the number of visitors, page views, and the average time users spend on the site.
- Audience Demographics: It provides information about the demographics of a website’s audience, such as age, gender, location, and interests. This data is helpful for understanding who is visiting a particular site.
- Traffic Sources: Similarweb shows where a website’s traffic comes from—whether it’s from search engines (organic), social media, direct visits, or referrals. This helps in understanding the effectiveness of various marketing channels.
- Competitor Analysis: Users can compare the performance of different websites, including competitors, to see who’s doing well in terms of online visibility and engagement.
- Popular Pages: It highlights the most visited pages on a website, helping users identify which content is attracting the most attention.
Now you can also see the technology used to build the website like the CMS platforms, Tools, Plugins, and themes used by the website.
GTmetrix is an online tool that helps you analyze the performance of your website. It’s commonly used by website owners, developers, and marketers to evaluate how fast their sites load and identify areas for improvement. Here’s a straightforward explanation:
GTmetrix measures how quickly your website pages load. It provides detailed information about the page load time, the total page size, and the number of requests made by the browser to load the page.
The tool assigns performance scores based on various metrics. These scores can give you an overall idea of how well your website is optimized for speed and user experience.
Users can monitor the historical performance of their website over time. This feature helps track improvements or identify issues that might affect page speed.
It also helps you compare website scores with before and after optimizing the website. The best part is that it links out to helpful resources so you can solve your Speed issues easily.
Fast-loading websites are crucial for providing a positive user experience and can impact search engine rankings. As you know core web vitals are now a ranking factor. So, Optimizing website speed directly impacts your search engine ranking. So, You can use tools like GTMetrix, Page Speed Insights, Pingdom, Debugbear, etc.
I use these SEO tools to improve my search engine visibility, fix Technical and on-page-related issues, and Improve my Blog loading speed.
Which among the SEO tools are you going to try first? Do let us know in the comment section.
Also, if you have any useful SEO tool in mind, do share it in the comment section.
Read Also: Best Chrome Extensions For SEO in 2023